SECTOR BRANDING WORK GROUP
Contacts: Josh Pombar, Turtle Fur at firstname.lastname@example.org
Bring your ideas to VOBA’s Sector Branding Work Group, which is focused on communications, branding and media efforts to elevate Vermont’s outdoor recreation industry, as well as the following initiatives:
Vermont Outdoor Recreation Industry Summit
Join other businesses in planning a statewide summit in the fall of 2019 for Vermont’s outdoor recreation sector. This education and networking event will feature strategies in the areas of financing, workforce development, infrastructure, and sector branding.
Interested in joining the summit planning committee? Email Kelly Ault, email@example.com, to learn how you can be involved.
Vermont Outdoor Recreation Marketing Partnership
Join other businesses in sharing images and video with the Vermont Department of Tourism and Marketing for marketing Vermont’s outdoor recreation resources and brands.
Interested in sharing your images and video? Email Kelly Ault to learn how you can be involved. firstname.lastname@example.org
VOBA and ThinkVermont Showcase “Quality Brand” at Outdoor Retailer
In June, six businesses attended the Outdoor Retailer Summer Market in Denver, Colorado for the first time and were housed within the ThinkVermont booth promoting Vermont and its brands, thanks to the State Trade Expansion Program at the Vermont Agency of Commerce and Community Development. Burlington’s Mana Threads’ active apparel, Killington’s Till I Die lifestyle apparel, Stowe’s Kaden mountain biking apparel, Middlebury’s Bee’s Wrap food storage, Richmond’s UnTapped active nutrition, and Richmond’s Finn fly fishing gear were featured in the show’s publication as “outdoor recreation businesses that represent the quality brand of Vermont” and as some that are “women-owned, environmentally-focused and socially responsible businesses and creatives.”