Discover how The Wildflower Inn in Lyndonville, Vermont creates memorable outdoor recreation experiences while supporting Vermont's vibrant outdoor economy. In this episode, General Manager Jenifer Oliphant shares how hospitality, recreation, and community come together to connect visitors with Vermont's natural landscape. Learn about careers in outdoor hospitality, the role businesses play in strengthening local communities, and why outdoor recreation is an essential part of Vermont's economy. This video is part of the Vermont Career Spotlight series, highlighting the people, careers, and businesses that power Vermont's outdoor recreation economy. Learn more about the Vermont Outdoor Business Alliance and careers in Vermont's outdoor industry.

As Race Director at Craftsbury Outdoor Center, Ollie Burress is responsible for delivering high-quality Nordic ski races, even as winters become less predictable. In this Vermont Career Spotlight, Ollie shares how climate change is changing the way race directors plan events. From shortening race loops and adjusting course layouts to adapting race formats while maintaining a world-class experience, he explains what it takes to keep Nordic skiing thriving in Vermont. This video is part of the Vermont Career Spotlight series, highlighting the people, careers, and businesses that power Vermont's outdoor recreation economy. Learn more about Vermont Outdoor Business Alliance: https://vtoutdoorbusinessalliance.org

Meet Danielle DeMarse, Director of Sales at Skida in Burlington, Vermont. With a career spanning sales, merchandising, product development, brand management, and leadership in the outdoor industry, Danielle now helps guide one of Vermont's most innovative outdoor brands. At Skida, she oversees sales, sales operations, and customer service and contributes to product development and long-term business strategy. As winters become less predictable, Danielle plays an important role in helping Skida adapt to a changing climate. By listening to customers, collaborating with retail partners, and identifying new opportunities, she helps the company expand beyond its winter roots to create products that support year-round outdoor recreation. Her work shows how businesses can remain resilient by embracing innovation and evolving alongside the needs of their customers. "To thrive in the outdoor industry, you have to stay curious, listen closely, and be willing to evolve. Climate resilience isn't about one big change. It's about continually adapting to what your customers, your community, and the environment are telling you. The most successful organizations are the ones that remain nimble, embrace new ideas, and aren't afraid to try something different." Danielle's story highlights the important role planners and strategists play in building a stronger, more resilient outdoor economy in Vermont. Watch her story to learn more about careers in Vermont's outdoor industry and how climate resilience is shaping the future of outdoor businesses. #VermontCareerSpotlight #ClimateResilience #OutdoorIndustry #OutdoorCareers #WorkInVermont #Skida #SalesLeadership #ClimateOutdoors #OutdoorBusiness #VermontJobs

Meet Sarah, a Field Supervisor at Green Mountain Club in Vermont. "Being on a trail crew taught me the value and joy of hard work and labor. You are living and working outside; you learn so much about how little you need day-to-day.... I think when people spend time outside, the impact on our society is sort of indescribable. It's really powerful to be able to maintain access to natural areas for recreation." - Sarah Bailey Find Vermont careers and learn more at: www.vermontoutdoorbusinessalliance.com The Vermont Outdoor Business Alliance (VOBA) is a statewide non-profit organization of outdoor recreation businesses established in 2018. VOBA educates Vermonters about outdoor recreation and educates Vermont’s outdoor industry about business development initiatives, collaboration opportunities, and outdoor economy policy.

Meet Josh, a Principal Designer and Builder at Timber & Stone, LLC in East Montpelier, Vermont. "We're always trying to figure out innovative ways to build these structures that are low impact on the environment during construction... It's ever-changing and that's what I love about it. We get to work outside, build things with our hands, and walk away and see what we achieved." - Josh Ryan Find Vermont careers and learn more at: www.vermontoutdoorbusinessalliance.com The Vermont Outdoor Business Alliance (VOBA) is a statewide non-profit organization of outdoor recreation businesses established in 2018. VOBA educates Vermonters about outdoor recreation and educates Vermont’s outdoor industry about business development initiatives, collaboration opportunities, and outdoor economy policy.

Meet Frank, a Plant Manager and Rod Designer at Orvis in Manchester, VT. "The rewarding part for me is being able to have an input and develop a tool that people use to fish. The customer gets their rod, goes on their trip, and catches an awesome fish, and knowing I had a small part in making their day, well that's rewarding for me ." - Frank Hoard III Find Vermont careers and learn more at: www.vermontoutdoorbusinessalliance.com The Vermont Outdoor Business Alliance (VOBA) is a statewide non-profit organization of outdoor recreation businesses established in 2018. VOBA educates Vermonters about outdoor recreation and educates Vermont’s outdoor industry about business development initiatives, collaboration opportunities, and outdoor economy policy.

Meet Myrissa, a Product Developer at Darn Tough in Vermont. "When people open up our socks, I want them to feel excited, put them on right away, go on an adventure, and do what they love. It's really meaningful to me that I get to be part of that story." - Myrissa Fleury Find Vermont careers and learn more at: www.vermontoutdoorbusinessalliance.com The Vermont Outdoor Business Alliance (VOBA) is a statewide non-profit organization of outdoor recreation businesses established in 2018. VOBA educates Vermonters about outdoor recreation and educates Vermont’s outdoor industry about business development initiatives, collaboration opportunities, and outdoor economy policy.

Meet Sarah, a Bike Shop Owner at Red Clover Bikes in Fairlee, VT "Running a bike shop has always been a dream of mine. I thought it was something I would never ever be able to attain. I just love the community that surrounds bikes... When I opened the bike shop, my goal was to make a place where people felt comfortable bringing their bike in for service, or looking for their first bike or a new bike, regardless of who they were, regardless of what they had to spend, or their experience. " - Sarah Pushee Find Vermont careers and learn more at: www.vermontoutdoorbusinessalliance.com The Vermont Outdoor Business Alliance (VOBA) is a statewide non-profit organization of outdoor recreation businesses established in 2018. VOBA educates Vermonters about outdoor recreation and educates Vermont’s outdoor industry about business development initiatives, collaboration opportunities, and outdoor economy policy.

Meet John, a Mountain Guide at Willard Mountain Guides in Conway, NH. "Watching clients progress is the best thing about guiding. This job is engaging, it's different, and it's freeing. Something I'd never want to give up." - John Willard Find Vermont careers and learn more at: www.vermontoutdoorbusinessalliance.com The Vermont Outdoor Business Alliance (VOBA) is a statewide non-profit organization of outdoor recreation businesses established in 2018. VOBA educates Vermonters about outdoor recreation and educates Vermont’s outdoor industry about business development initiatives, collaboration opportunities, and outdoor economy policy.

Meet Deegan, a Ski Technician at The Boot Pro in Ludlow, Vermont. "It really started to feel like a career for me, personally, when I came in every day with a smile on my face and felt really happy with what I'm doing. Being around the people who have the same love for the sport as I do and we all have the same goal and that's to make other people love it as much as we do." - Deegan Aiken Find Vermont careers and learn more at: www.vermontoutdoorbusinessalliance.com The Vermont Outdoor Business Alliance (VOBA) is a statewide non-profit organization of outdoor recreation businesses established in 2018. VOBA educates Vermonters about outdoor recreation and educates Vermont’s outdoor industry about business development initiatives, collaboration opportunities, and outdoor economy policy.

Meet Dem, a Program Specialist at Vermont Adaptive Ski & Sport in Killington, VT. "I do feel it is really important to constantly feel like I'm growing, and every day here is different. I've learned so much since I started... about equipment, disabilities, and diagnosis. It feels really good to know my job wants me to grow and consistently offers opportunities for me to do that." - Dem Coppola Find Vermont careers and learn more at: www.vermontoutdoorbusinessalliance.com The Vermont Outdoor Business Alliance (VOBA) is a statewide non-profit organization of outdoor recreation businesses established in 2018. VOBA educates Vermonters about outdoor recreation and educates Vermont’s outdoor industry about business development initiatives, collaboration opportunities, and outdoor economy policy.